Brief: To create a logo and packaging/merchandise to represent launching jam brand known as Jammed. Goal is to be bold, fun and fruity.
What I did: Embraced common colors of Jam (red, blue, purple) with purpose to be familiar on the shelves but still room for excitement! Rounded letter to echo back the gooeyness of jam but preserve readability. Logo simple but quirky (off-set exclamation point) and tag-line ties into goodness of jam and also what you do with it. ("Spread the Love")
Software: Adobe CS (Illustrator, Photoshop, Indesign) and Procreate